One App, Many Brands: Why EQUOS Makes Modern FMCG Feel Truly Real-Time
Traditional FMCG stacks were built for a simpler world: one brand, one warehouse, one channel. Today you’re juggling niche brands, DTC and B2B, marketplaces, and a mix of in-house sites plus 3PL partners.
Traditional FMCG stacks were built for a simpler world: one brand, one warehouse, one channel. Today you’re juggling niche brands, DTC and B2B, marketplaces, and a mix of in-house sites plus 3PL partners. Growth loves that complexity—most software doesn’t. EQUOS Business Suite was designed for this reality: one web app that cleanly separates multiple businesses and warehouses while keeping your operations lightning-fast and dead simple.
Built for high throughput—and for humans
Under the hood, EQUOS runs on technologies engineered for high throughput and real-time monitoring. In practice, that means you don’t babysit screens or mash F5. We use stream-driven interfaces (StreamBuilders) so the UI stays in sync with your operations automatically—no manual refresh, no spinning wheels. It isn’t just real-time; it feels real-time: stock counts, task statuses, pick progress, and order states mutate on screen as work happens.
Multi-business, multi-warehouse—without the mess
- One app, many entities: Run multiple brands or legal businesses in clean, separated workspaces. Finance can see across; brand teams only see their own.
- Warehouse-aware from day one: Add owned sites or 3PLs, set rules per location, and route orders by speed, cost, or inventory—down to zone/bin if you want it.
- Channel-specific flows: Different confirmations, labels, and SLAs per channel without rebuilding five separate processes.
- Role-based clarity: Warehouse teams see tasks; brand managers see brand performance; leadership gets cross-brand, cross-channel truth.
Small 3PL simplicity, big-brand outcomes
EQUOS was shaped around the day-to-day of a small 3PL—fast receiving, tidy storage, straightforward pick/pack, photo verification, and paper-light dispatch. That simplicity scales beautifully to broader FMCG use cases: pop-up brands, seasonal lines, marketplace mixes, and hybrid DC/3PL networks.
What “feels real-time” actually changes
- Zero refresh fatigue: Orders confirm, allocate, and ship while your screen just…keeps up.
- Cleaner handoffs: Pick tasks appear as waves are created; exceptions raise themselves.
- Tighter SLAs: Alerts and dashboards surface drift before customers notice.
- Better cash clarity: Per-brand and per-channel performance updates as transactions post.
A day with EQUOS
- Launch a new niche brand workspace before lunch; invite only the right users.
- Spin up a 3PL site with simple receiving and pick/pack flows—no replatform drama.
- Route marketplace orders to the 3PL for speed; hold DTC in your DC for margin.
- Watch live dashboards update as picks complete, labels print, and consignments manifest.
- Close the month with clean per-brand P&L—no spreadsheet archaeology.
Who benefits most
- FMCG founders running multiple brands from a lean team
- Ops leaders tired of reconciling siloed systems and stale screens
- Small 3PLs wanting easy, reliable storage and fulfillment that scales with clients
- Finance teams needing clean separation with instant roll-ups
Make complexity feel simple
Run multiple businesses and warehouses from one app. Keep data cleanly separated. Let the UI move with your work—thanks to stream-based screens that don’t need refreshing. See how EQUOS turns multi-brand, multi-warehouse chaos into clarity—book a walkthrough today.
